Jamaican Tourist Industry Urged to Target Black Americans
(Jamaican Observer) — US Ambassador to Jamaica Pamella Bridgewater is recommending that tourism interests grasp the opportunity to expand the product during next year’s celebration of the Year of African Descendants. “Next year will be the year of the African Descendants and I think African American tourists can come here as well as others who are interested in tracing the history of Jamaica and the Trans-Atlantic Trade. I think that is an area that is ripe for interest among the African-American clientele to come to Jamaica,” Bridgewater underscored. Minister of Tourism Edmund Bartlett has welcomed the idea. “That is a specific activity in pursuit of ethno-tourism which we will be exploring as part of the strategy to attract more Afro-Americans to Jamaica,” Bartlett told the Observer West during a telephone interview yesterday.