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(New York Times) — The Chicago Transit Authority announced last month that it is looking for a consulting firm to help develop a “revenue-generating corporate sponsorship program” — a plan to sell private companies the naming rights to CTA train lines, train stations and bus routes.  The consultant will determine which of the agency’s assets might attract sponsorships and what the naming rights would be worth, according to a request for proposals issued by the CTA. Public bidding would be central to the consultant’s work, the CTA said, to assure “transparency and increased competition.”

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