Viewers May Be Willing to Watch More Ads Online. Lots More.
(New York Times) — VIEWERS of television shows on the Web have grown accustomed to 15- and 30-second commercial breaks — a fraction of the time given for commercials on traditional TV. Would they accept TV-style ad loads? “It’s a million-dollar question,” said Jack Wakshlag, the chief research officer for Turner Broadcasting, the parent of TNT and TBS. He says the answer is yes. Research conducted by Turner suggested that programmers could surround the online streams of shows with even more ads than TV broadcasts have.
