(New York Times) — VIEWERS of television shows on the Web have grown accustomed to 15- and 30-second commercial breaks — a fraction of the time given for commercials on traditional TV. Would they accept TV-style ad loads? “It’s a million-dollar question,” said Jack Wakshlag, the chief research officer for Turner Broadcasting, the parent […]
(Fast Company) — Hulu Plus, the long-awaited subscription service from the streaming video pioneer, was praised for its high-quality mobile app and the promise of a greatly enlarged selection. But a certain study came out today that suggest that Hulu Plus might not be worth even the meager $10 per month it costs. Read More…
(New York Times) — I also check in on the latest bloodbath on “True Blood,” and to see what new depths of despair Don Draper has sunk to on “Mad Men.” I’ve always had a soft spot for “Top Chef” and I’m considering adding “The Big C” or “Louie” to my repertoire. I do all of this […]
(New York Times) — At first Hollywood raced to make original Web programming. NBC Universal trumpeted a site called DotComedy; the Walt Disney Company created a digital studio called Stage 9; and Time Warner backed SuperDeluxe, another comedy site. Read More…
Media companies forced to extend their brands, as consumer alternatives peak.