Basics for Aspiring Business Owners
(Businessweek) — There is a lot you must know to be successful, yet few of us who own small businesses have the opportunity to attend a good business school. My advice: 1) Join business groups where you can take advantage of other peoples’ mistakes and knowledge. Think Chamber of Commerce and other networking groups. There is so much to learn, and you, too, have so much to teach. 2) Do not follow a lame or nonexistent marketing strategy. You might have the best of whatever but no one will know about it if you don’t get the word out. The best way to do this is through public relations. PR is so expensive, you will argue. It doesn’t have to be. Guerrilla marketing has long been an acceptable, low-cost, viable option. Go to your local bookstore and buy the book entitled Guerrilla Marketing to learn about it.