New Ads For Lincoln MKX Target African-American Women

October 19, 2010  |  

(Wall Street Journal) — Ford Motor Co.’s Lincoln luxury brand is rolling out a campaign to pitch its newly redesigned MKX crossover to African-American women who are, and who aspire to be, well-heeled. The ads reflect the car maker’s broader efforts to revamp its image to attract a younger, more diverse audience.  The campaign, called “Touch Me All Over,” is aimed at showing off the Lincoln’s luxury and technological features, including the MyLincoln Touch driver interface, that differentiate it from competing vehicles. Lincoln officials say the ads also show that “the Lincoln of today is both Hot and smart.” The brand has has long been considered a maker of cars for older men.

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