(New York Times) — Ambition and confidence have never been in short supply at Bloomberg L.P.
Chapter 4 of Michael R. Bloomberg’s autobiography, the part in which he describes conceiving the idea for Bloomberg News in the late 1980s, is titled “We Can Do That: Elementary Journalism, Not Rocket Science.”
Now Bloomberg is taking that entrepreneurial ethos and making an aggressive push into the Washington media terrain long dominated by trade publications and news outlets like Congressional Quarterly and National Journal, which charge high subscription fees to provide lobbyists and Capitol Hill insiders with information on the nuts-and-bolts of lawmaking and government regulation.
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