Source: Maya Darasaw
Bags secured, get ready to SWIPE LA with “Icy Grl” Saweetie and style influencer Tai Beauchamp.
In this powerfully shot video sponsored by SheaMoisture, Saweetie and Tai fabulously dip through the streets of sunny Los Angeles, California in search of the hottest fashion boutiques and shops around. Follow the fab duo on their empowering journey as they learn the back story behind their favorite clothing stores and what it takes to truly keep a brand trendy and alive.
With their healthy manes flowing and healthy skin glowing, Saweetie and Tai present – SWIPE LA, exclusively on MadameNoire – airing Friday, November 30th. Be sure to tune in!
Source: Maya DarasawFirst, a little behind the scenes action! Before any adventure, it is important to make sure that beauty, skin, and hair care needs are met. To kick off the day, Saweetie and Tai got SWIPE ready with SheaMoisture’s 100% Virgin Coconut Oil Daily Hydration Body Lotion. With a mix of Coconut Milk and Acacia Senegal (known to remove toxins) dripping through the bottle, their skin was soft and hydrated as the swiped through LA.
Source: Maya Darasaw
Saweetie prepares for the day with SheaMoisture’s 100% Virgin Coconut Oil Daily Hydration Body Lotion.
Source: Maya Darasaw
While getting her lips touched up by her makeup artist, Tai Beauchamp gets a dose of SheaMoisture’s 100% Virgin Coconut Oil Daily Hydration Body Lotion.
Source: Maya Darasaw
Stepping through LA…
The first hotspot on the radar, trendy boutique, Peri.A. During the stop, Saweetie connected with Peri. A’s owner, Peri Arenas, who noted her inspirations and showed the intersections between art, music, and fashion. Showcasing fab finds from LA’s top designers, Saweetie got a lesson on LA’s bubbling fashion scene.
Source: Maya Darasaw
Next up – Decades, which is a legendary vintage store situated on notable Melrose Avenue. Known as a melting pot for celebrity ready to hit the red carpet, Saweetie got the drop on the classic, yet modern styles that continue to empower women.
Source: Maya Darasaw
Last stop was Joy Rich, which has been a go-to hotspot in LA since 2007. Boasting styles that include casual velour sweat suits to colorful graphic tees and hoodies, Saweetie learned about the owner’s vision and the fact that Joy Rich only has one location in America. Welcome to LA.
Source: Maya Darasaw
Watch the full video of SWIPE LA featuring Saweetie and Tai Beauchamp exclusively on Madamenoire!
