32% of Media Consumed Daily by African-Americans is From the Internet

September 22, 2010  |  

(Black Web 2.0) — According to a new report from The Media Audit African-American adults spend much more time consuming media from the Internet than any other adult group. The study consisted of more than 7,000 African-Americans, who spent 4 hours and 21 minutes per day online. This is 10% higher when compared to all US adults, who typically spend about 3 hours and 57 minutes.

A similar study done in 2005 found that African-Americans only spent about 1 hour and 9 minutes per day online. This new study shows a major shift in where African-Americans are focusing their attention and getting their information. Time spent on all media types for AA’s is 13 hours and 24 minutes per day. This includes radio, television, newspaper, outdoor billboards, and the Internet. This 4 hours and 21 minutes now spent online represents 32.5% of total daily media exposure.

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