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(Brand Maker News) — Recent news about Kimora Lee Simmon’s breakup from the Baby Phat brand she built, came as a shock to many. While several articles questioned the fate of Baby Phat, we found it more interesting to explore the fate of its founder and chief brand ambassador, Kimora Lee Simmons.

In assessing Kimora’s brand, it became clear that she started preparing for this breakup years ago. Not that she expected it to go down the way it did, and not that she wanted the breakup to happen at all. But, she was prepared for the worst case scenario that ultimately became her reality.

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