(The Network Journal) — Marketing. Now there’s a word that every entrepreneur needs to know. For some, it’s a natural born talent. For others, a step-by-step, how-to guide and personal interpreter aren’t enough to make this task less than a challenge. As an entrepreneur, marketing is a must and unless you have a six-figure budget, you need to do it yourself. And unfortunately, there isn’t a show on the DIY network to help you with this one.