What’s the Best Way to Innovate?

August 24, 2010  |  

(Businessweek) — After working on the IBM (IBM) engineering team for the failed PCjr, I realized there must be a better way to guarantee a product or service’s success at launch. What I have found during the past 20 years of study and research is that most companies lack a disciplined, predictable business process for listening to customer needs and turning them into true innovation.

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