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(Brand Makers News) — A recent Harris poll confirms that Americans are doing whatever it takes to cut back on spending. For some that means forgoing name brands for generics, for others it means letting their hair get a little longer before having it cut. In any case, here are a few of the consumer trends to note for your small business. These trends may help explain why business is still slower than you’d like. You may even get ideas about how to cut a few expenses of your own.

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