How the Old Spice Videos Are Being Made

Published on July 20, 2010

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(Read Write Web) — How do you take the social web by storm in a day, winning over even the coldest of hearts and gaining international acclaim – with commercials? A team of creatives, tech geeks, marketers and writers gathered in an undisclosed location in Portland, Oregon yesterday and produced 87 short comedic YouTube videos about Old Spice.

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