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(Fast Company) —  There was a time not so long ago when BP tried to brand itself as being “Beyond Petroleum.” That tagline is, of course, laughable now that BP has turned the Gulf into a giant petroleum bathtub. But the tainted company is still trying to save itself with alternative investments. Case in point: BP’s $98 million play this week to purchase biofuel startup Verenium’s cellulosic ethanol business.

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