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(Inc) — Kevin Mann is a Briton and Thanavath Jaroenvanit a French citizen, but the two co-founders knew where their start-up, the online comic-book marketplace Graphic.ly, stood its best chance for success: the United States. For one thing, the majority of readers and publishers are here. For another, U.S. venture capitalists have proved far more interested in e-commerce start-ups than their United Kingdom counterparts.

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