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(Washington Post) — Millions of people log onto social media Web sites daily, prompting such varied organizations as Gaithersburg-based MedImmune, the American Red Cross and the Department of Housing and Urban Development to follow. But simply creating an account on Facebook or Twitter rarely equates to being plugged in. Area consultants said many organizations spend ample time and resources on social media without seeing much return. Here are 10 common mistakes that they see businesses, nonprofits and government agencies make.

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