Hottest Job In Marketing Might Just Be Community Manager
(Advertising Age) — At Procter & Gamble Co., where the brand manager was invented, one of the growth job titles of late has been “community manager,” in charge of engaging a brand’s community of followers wherever they pop up in social media. P&G is far from alone here. Job listings for community managers with duties that encompass social media began showing up in late 2007, then hit an explosive growth curve in April 2009, according to job search engine Indeed.com. While such listings are off their peak reached this January, they’re still coming at triple the rate of a year ago.
