(Social Media Today) — I recently saw that tweet on Twitter, and it really hit home for me the perils of using a new technology or communications tool and thinking that mastering its use or even the fact that you are using it is all you need to know and do for your business. Adding new tools to your marketing and communications toolkit is not a plan. There is nothing strategic about blogging, tweeting and updating your Facebook status if you don’t have a plan for not just using the tool but integrating it into your marketing mix. Right?
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