Music Industry: How Rappers Boost Street Cred

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(Business Week) —On the cover of a DVD called Hot Ice, Curtis Jackson, the Grammy-winning rapper known as 50 Cent, points an automatic weapon at the camera. He does not look happy, despite the bikini-clad model behind him. During an interview shown on the video, Jackson describes a recent run-in with a rival rapper: “I hit him. But I hit him ’cause what he was sayin’ was tellin’ me to hit him.” Later he details how he took the rival rapper’s jewelry. Boasts Jackson, who owns boxer Mike Tyson’s former Connecticut estate and has a net worth estimated at up to $100 million: “He ended up giving me two watches in order to get the chain back.”

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