The Overlooked Piece of Social Media Real Estate

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(Social Media Today) — A few weeks ago I experienced a poor customer service experience that I blogged about here. Out of a subtle rage I decided to research all I could about the company and make as many people aware of my experience so others could avoid running into a similar situation. What I discovered borderline shocked me. When researching online, most of my consumer reports and experiential information regarding that company came in the form of message boards. I had almost forgotten about them.

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