(Black Enterprise) — Wendi Levy and Kim Etheredge turned their struggle to find haircare products that suited biracial hair textures into MIXED CHICKS, a multimillion-dollar personal care business. One reason for their success: Their ability to get customers to relate to their challenges as biracial women. “We are our product, so people identify with that,” says Etheredge. Here’s how other businesses can do the same.
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