Step Aside, Brand Loyalty; We’re Loyal To Information Now

June 3, 2010  |  

(Nieman Journalism Lab) –The Pew Research Center released an interesting study last week that offers some sobering — if unsurprising — insights for the news business. Researchers examined top news stories in the mainstream press as well as what news got traction on blogs, Twitter and YouTube. A main finding was that what’s hot on social media differs — a lot — from what leads in the mainstream press. But what’s even more interesting, I think, is that what’s popular on one form of social media differs significantly from what’s trendy on another. For example, Twitter’s domain is technology, not surprisingly. Blogs and the mainstream press focus more on politics and government. Also not a shocker. As my kids might say: “No duh.”

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