(Social Media Today) –What’s your goal? What’s your aim when it comes to social media? Or defining who you are? Or building your brand (personal or otherwise)? Do you have targets? Do you have a measurement point of where you are now (or where you were at the start of your journey) to where you want to be in 3, 6, 12, 18 months or more? What’s your end goal? What do you need to be seeing as a return?