Opting Out of Google Analytics Tracking is Now Easy

May 26, 2010  |  

(Read Write Web) — Google Analytics has quickly become a very popular Web analytics tool for publishers who want to learn more about their visitors. Not every user, however, is comfortable with the idea of giving even more data to Google and these publishers. Today, Google released the beta version of a browser plugin that allows users to opt-out of Google Analytics tracking. The plugin is available for Internet Explorer (versions 7 and 8), Google Chrome (4 and higher), and Mozilla Firefox (3.5 and higher). Installing the tool is as easy as heading over to the site and installing the browser plugin. After this, your visits to sites that use Google Analytics will not be registered by Google Analytics and website owners won’t see your visit in their stats. Even though your visit won’t appear in Google Analytics, it is worth noting that the Web server’s logs will still show that you visited the site.

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