Does The $20 Million Black Blogger Exist?
(Black Web 2.o) — The web has been buzzing with the news that Avid Life Media is interested in purchasing popular gossip blog PerezHilton.com to the tune of $20 million. If you’re unfamiliar with Avid Life, a subidiary of Eight Days Incthey are the owners of TheDirty.com and ZackTaylor.ca, a set of gossip blogs. According to Gawker, if the purchase were to go through, Perez’s site would retain all its employees, although there is no mention of what role Perez (real name Mario Armando Lavandeira Jr.) himself would play if any. Provided this isn’t a publicity stunt to boost both Perez and Avid Life’s already considerable cred on the web, the newly formed gossip triumpherant would be a font of dirty, Hot, money — minus the Hot.