Jet Publisher: ‘We Had to Completely Rethink’ Distribution Beyond Print

May 17, 2010  |  

(Foliomag.com) — As part of a bigger initiative to reposition Ebony and Jet beyond just their printed magazines, Johnson Publishing has launched MYJET247.com. The site is constructed around eight topic verticals, including Jet Buzz, Jet Beauty, Jet Love, Jet Connect, Jet Perspective, Jet Style, Jet Music and Jet Video. And to really make sure that you know that the Jet brand is more than just that struggling print product, Johnson headed into the production studio (and tapped celebrities like actress/singer Brandy and Trey Songz) to put together this slick video press release:

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