One could make the argument that Emmitt Smith‘s career as an astute businessman began long before he retired from football, even before he left the Dallas Cowboys to join the pathetic (at the time) Cardinals in the desert of Arizona. He looked at his boss Jerry Jones as a sort of role model with respect to business–which is kind of funny, considering he sat out the first two games of the 1993 season, the result of Jones’s hesitance in giving his star a fitting contract. Indeed, Smith was widely known during his career as a sangfroid businessman, a walking, talking, running brand, which he protected frantically, sometimes, some would argue, to a fault. But as we’ve discovered since, this was for a clear reason: Smith, the league’s all-time leading rusher, was preparing for that day when his legs could no longer carry him, at least in a financial sense, from “day one.”
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