(TheRiseToTheTop.com) — This question comes up all the time in my email, Facebook, Twitter, real life, etc.: “How do I build an audience?” or “How do I get people to read my blog?” or “How do I create a community?” or “David, how do you get your hair like that?” (Answer: gel) Anyway…back to the important questions. Content (blogging, videos, text, photos) is an absolute marketing weapon for entrepreneurs when done correctly. The cost to create, publish and promote is low with the benefits being huge. The opportunity and tools are there. But this isn’t a case of build it and they will come.