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( — Debby Icide had never used Twitter, but all it took was one tweet to boost sales at Gaia Essentials, her small boutique in Moss BeachCalifornia, that sells homemade organic soaps and all-natural skin care products. The enticing missive, which increased traffic to Gaia Essentials’s website 400 percent in a matter of hours? It was part of a game called a Twitter treasure hunt.

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