[5/6/2010] – Moguldom Media Group, an innovative new media company, today announced that Rockelle F. Grenee has joined its sales team. Focusing on the entertainment, auto, music, travel and leisure, and social and video game categories, Grenee will help Moguldom capture the sales opportunities created by the introduction of advertising channels across the company’s portfolio of targeted new media properties.
With more than 16 years of experience in sales and sales management, Rockelle Grenee has a proven record in developing and retaining top-level accounts while cultivating strong relationships with both advertising agencies and clients. As Director of Online Sales for Starpulse.com, she generated over $3.5 million in RFPs in 10 months while building a national interactive sales base.
She doubled sales for Radar Online while serving clients including Belvedere Vodka, Panasonic, Comedy Central, Fox Searchlight, HBO, Hachette Book Group, and Perrier. Her earlier experiences include working with CNET Networks, Adweek Magazines, and the Chicago Sun-Times.
Grenee’s performance at both start-ups and established ventures helped her build strong skills and connections that will help her drive sales across Moguldom’s uniquely diverse and successful portfolio, which delivers both targeted reach and highly desirable demographics for advertisers.
The company’s properties now include MadameNoire.com, targeting upwardly mobile African-American women; The Atlanta Post, a new online destination meeting the business, political, and lifestyle needs of high-income African-Americans; and BossipTwitter.com, a new micro-site dedicated to Twitter in the African-American community; and will soon expand with a Men’s lifestyle blog as well as a sports blog. The diverse audiences served by Moguldom’s properties will enable the company to offer hyper-targeted advertising channels to advertisers, including Black Men, Black Women, African-American General, African-American Professionals, Teens, and African-American/Urban Popular Culture.
“Rockelle Grenee will bring proven sales power, not to mention a top-tier rolodex, to the Moguldom sales team,” said Marve Frazier, Chief Creative Officer of Moguldom Media Group and CEO of Bossip.com.. “Her talent and experience will help marketers and agencies put our innovative advertising solutions to work for their brands.”
About Moguldom Media Group
Moguldom Media Group is an innovative multimedia company that develops and manages premium online publishing brands that capture the pulse of divergent segments of African-Americans. Our leading brands are leveraged on multiple media fronts including online video, mobile, radio, and social platforms such as Twitter.
