All Articles Tagged "adidas"

When Does He Sleep? Pharrell Williams Inks Deal With Adidas

March 28th, 2014 - By Ann Brown
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pharrell adidas

Pharrell Williams has been making a lot of out-there fashion statements lately–from the oversized hat he wore to the Grammys to the tuxedo shorts he donned at the Oscars. Now we can add another fashion partnership to the list.

The “Happy” singer has entered into a partnership with Adidas Originals to design  a line for the brand which will debut this summer.

Of course, isn’t his first fashion collab. Pharrell already has deals with Comme des Garçons, G-Star jeans, Moncler as well as a t-shirt collection with Uniqlo. On top of these, he’s got own successful line of clothes, Billionaire Boys Club.

“It’s an amazing opportunity to work with creative people who understand where I’m coming from and respect my taste while having access to great technology and an amazing brand history,” Pharrell told WWD.

“I’ve had my own brand for 10 years now and had a deal with another company in the past so it will not affect anything, especially since I have the right team around me to help manage these projects,” said Pharrell, who recently dropped his new CD, Girl. “Music will always be my first love and what I focus on, but I’m really appreciative to Adidas for allowing me to further develop and understand my design dreams.”

Fabrics from his own textile company, The Bionic Yarn, will be used in some of his upcoming products for Adidas. Environmentally minded, The Bionic Yarn turns plastic debris from the oceans into yarn and fabric.

While Pharrell didn’t reveal what his line will involve, he did tell WWD, “It’s my line so it comes from my heart and mind. I’m taking this very seriously. [It’s for] basically everyone. [I’m] not doing this for any specific demographic; I hate being put in a category anyway.”

Drake Announces His Partnership With Nike At Portland Concert; Kanye Partners With Adidas

December 4th, 2013 - By Tonya Garcia
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Drake announced a partnership with Nike’s Jordan brand of sneakers during his concert in Portland, OR on December 3 using as many cuss words as he could possibly squeeze into a minute and a half. So the video above is NSFW for language. Keep the volume low at the office.

OVO Stingray 12's

OVO Stingray 12′s via Instagram

The new kicks are already in the works; Drizzy posted pics on his Instagram showing the Air Jordan 10′s and OVO Stingray 12′s.

While he was at it, Drake also mentions that Portland made it to the top of the list for cyclists, microbreweries, and single women in Shape, the women’s fitness magazine. And BTW, he got caught up in a snowstorm on the way to the concert. OK!

What isn’t clear are the details of the partnership. MTV says it was in touch with Nike (which is based in Portland) but hadn’t heard back.

It’s a crazy time for sneaker companies with Kanye going off about the way Nike treated him recently, saying he wasn’t properly compensated for his Air Yeezy sneakers. He’s now signed a deal with Adidas, which announced that partnership yesterday. “For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West,” the company said in a statement (via Complex). “Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”

And then we got news today that Teyana Taylor officially got the heave-ho from Adidas over her Twitter tiff with Rihanna.  And there are those funky new kicks that Solange made with Puma as part of her new gig as their creative director.

The sneaker industry is really working overtime for the holidays.

[h/t Billboard]

MN Exclusive: Adidas Ends Relationship With Teyana Taylor — “We Don’t Condone Violence Of Any Kind”

December 4th, 2013 - By Brande Victorian
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Teyana Taylor Adidas Partnership Over

Source: WENN

Earlier this week there were rumors floating around that G.O.O.D Music artist Teyana Taylor had been dropped from her Adidas deal, considering the shoe that was expected to drop on Black Friday never happened. At the time, Teyana’s publicist denied the news, saying:

Teyana has not been dropped, the sneaker is on hold, no other comments or statement is ready to be issued at this time.

Finding it odd that no definitive statement from Adidas had been made on the matter, we reached out to the sneaker brand for a comment and that’s when they told us Teyana has in fact been dropped from her deal. A Senior PR Manager for the corporation wrote to us in an email:

“We have ended our relationship with Teyana Taylor and do not have any upcoming product launches with her.”

When asked whether the decision was based on Teyana’s altercation with Rihanna and if the petition calling for Adidas and Reebok to eliminate the endorsement factored into the decision at all, the rep added:

“All I can say is that adidas partners with athletes and artists who blend well with our brand values.  We evaluate our relationships with partners based on the values we hold at adidas and we don’t condone violence of any kind.”

In other words, yes. This news is unfortunate considering Rihanna was the initial antagonist in this drama. We’re sure you remember how Rihanna and Teyana’s beef spiraled out of control within minutes on Twitter after Rihanna posted an Instagram video mocking Teyana’s cover of “Rapture of Love.” After warning Rihanna, “Don’t let twitter get you F-CKED UP!!!!,” Teyana went on to post this picture, which we can only speculate was the final nail in her endorsement coffin.

Screen-Shot-2013-09-24-at-4.41.03-PM

Considering the success of Teyana’s Harlem GLC sneaker release earlier this year, we imagine it will only be a matter of time before another brand gives her an opportunity like this again. But in the meantime, word to the wise: Do not let Rihanna get you caught up in these streets. Unfortunately her victim’s losses always seem to be greater than hers.

UPDATE: Petition Made To Strip Teyana Taylor Of Adidas Deal After Rihanna Spat; One To Strip Rihanna Of MAC Deal Pops Up

September 26th, 2013 - By Clarke Gail Baines
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Teyana Taylor

Photo Credit: WENN.com

I really don’t know how to feel about this here petition. I can understand the idea of not making light of domestic abuse victims, and it’s very wrong, but honestly, something about this petition just comes off a bit ridiculous. Must we come for people’s livelihood?

After this week’s extremely intense Twitter row between Teyana Taylor and Rihanna, it seems that folks are trying to hit Taylor’s pockets. A Change.org petition has been put in place asking Adidas to have Taylor fired as the face of some of their shoes. If you weren’t aware, Taylor actually has a deal with Adidas to design two pairs of sneakers for their brand. Her first pair, the Harlem GLC, are said to hold the record for being the fastest selling sneakers in Adidas Originals history. Her second pair, which she debuted on her Instagram, are due out in November, and sneakerheads are already drooling on her page.

So with all that in line, this isn’t a good time for people to start coming for that child’s check. But after posting that picture of her face posted on the body of Mayweather beating up Canelo with Rihanna’s battered face (from the Chris Brown incident) transposed on him, some folks are up in arms. Here’s what the petition says, which was made by one Jan Brown.

Miss Taylor first (before the image above) started sending abusive and offensive tweets/retweets to Rihanna for over a period of 8 hours. This is not about RIHANNA, this is about all the ABUSED WOMEN of the world being MOCKED! IT IS A SHAME that ADIDAS seems to be endorsing @TEYANATAYLOR!

We demand that you do the right thing and terminate her contract and send a strong message to your consumers! Letting one of your sponsors mock a domestic violence victim discourages your female customers from speaking out against their abusers!!!

As of this moment (12:19 p.m.), the petition already has 1, 787 supporters out of the 2,500 they are looking for. Petitions these days (not all, but some) have been instrumental in getting shows like All My Babies Mamas and other forms of foolery taken off the air and put out of business, but will the same happen to Taylor?

Was she wrong for posting the picture? Of course. But I might be one of a very few people who just doesn’t think that a picture she put up for a short while and then took back down after feeling publicly humiliated and disrespected by Rihanna (and her thousands of fans) is worth losing a profitable partnership with Adidas–aka, her job.  She’s 22. She’ll make dumb decisions, but should she lose the endorsement because of it? Let us know what you think.

UPDATE: Coincidentally, there is now a Change.org petition for Rihanna to be dropped from MAC for bullying. So I see folks are just doing the absolute most on that site this week…

 

Google Introduces a Talking Shoe At SXSW

March 11th, 2013 - By Tonya Garcia
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A still from Google's video about the talking shoe.

A still from Google’s video about the talking shoe.

The big SXSW conference is underway in Austin, TX and there’s already some news coming out of the event: Google has introduced a talking shoe. Because that’s what you need.

The shoe — a prototype that’s not meant to be for sale — has 250 phrases in its arsenal, a vocabulary that’s focused on the amount of activity the wearer is engaged in. According to AllThingsD, the shoe includes an “accelerometer, gyroscope and pressure sensors.” And there’s a big ‘ol speaker on the tongue.

It’s also an advertising idea (and buzz-inducing endeavor) created by the company’s Art Copy & Code project in collaboration with YesYesNo, ad agency 72andSunny, and Adidas.

AllThingsD sums it up as just a fun thing to chat about as part of the SXSW tech-style wackiness that happens every year. After the jump, we’ve got Google’s video about the shoe. Is this something you would like to own if it were available?

Are They Worth $140 Though? Teyana Taylor Teams Up With Adidas To Design Shoe That Reps Harlem

January 2nd, 2013 - By Victoria Uwumarogie
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Teyana Taylor shoe

Teyana Taylor is a lot of things if you didn’t know. She’s a singer, she’s a dancer, an actor, a trend-setter, a G.O.O.D. music first lady, and a young lady born and raised in Harlem. On top of all that though, she can now say that she’s a shoe designer. Taylor teamed up with Adidas to help design a very funky shoe that would show love to her beloved place of birth, and she even named them the Harlem GLC, the latter part of the name stands for “Good Luck Charm.”

A proven sneakerhead (just follow her Instagram for proof), Taylor’s shoe just happens to be one of the most unconventional pair of kicks out there, as it has open lacing on the back (of all places), a reptilian texture that goes all around the shoe and some black accents for contrast to the bronze hue. According to Sole Collector, the shoes, which were originally supposed to be available for pre-order yesterday but were not, are actually going to be available on the Adidas website and in stores on February 16. The price you ask? $140. While I can appreciate her hustle, unless I’m going to be wearing this pair of shoes every day, at this stage in my life, I can’t do $140 sneakers. Hell, I don’t even think I want to pay $140 for most shoes out there on the market in general. But if you’ve got the money and you love the look of these Harlem GLCs, why not help a sista out in her first shoe endeavor and snatch up a pair?

All in all, I’m actually digging the design with all its clear references to luxurious high-fashion wear, but with a street edge. And while I’ll have to pass (I could have done maybe $50, but that’s because I’m cheap), what do you think about these kicks? Many celebrities are designing shoes these days, but we shall see if TT can have more success than most. Who needs to drop singles when you can sell fly sneakers?

 

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A Baller With A Heart: Derrick Rose Breaks Down Over Gang Violence In Chicago

September 17th, 2012 - By Brande Victorian
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Source: YouTube

Unless you’ve been living under a rock, you know that gang violence in Chicago is completely off the charts right now. Crime has always been an issue in the large metropolitan area but with the rise of gangbanging teen rappers like 17-year-old Chief Keef and Lil Mouse, who is only 13 years old, the city has seen stats as high as 38 shootings and 3 homicides in one weekend.

Though NBA player Derrick Rose may have escaped the downtrodden streets of the Chi to earn a place on the Chicago Bulls squad, the Englewood native is not immune to the effects the environment has had on him and is still having on teens in the city. The 23-year-old was a part of a press conference for the launch of his new “D rose 3” sneaker with Adidas on Friday, but the reality of how far he’s come in spite of the death of violence surround him was overwhelming for the baller who broke down during questioning saying:

“It’s truly a blessing, man. With all of this stuff that’s going on in this city, a kid from Englewood got something positive going on. That makes me feel so good, man. This shoe is great, all this is great. But this, I can’t explain this…I can’t.  I went through so much. To have like true fans, that means a lot to me. And I know it means a lot to my family, because we ain’t supposed to be here …at all. But God made a way. This is truly unreal.”

Derrick Rose already garners much respect from his fans and other athletes for his humility and his skills on the court, but this just raises the bar of admiration to a whole new level. Shout out to him for being an amazing role model and inspiration.

Check out the video clip below. What do you think?

More on Madame Noire!

Shackles on Sneakers? Lessons Your Business Can Learn From Adidas’ Mistake

June 27th, 2012 - By Charlotte Young
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ibtimes.com

When Adidas unveiled its plans for a new sneaker featuring shackles claiming they were “a sneaker game so hot you lock your kicks to your ankles,” many in the African American community stopped and read the announcement in shock. Then there were the questions: what was Adidas thinking? And who would actually buy a pair of $350 sneakers with snap-on shackles that were so reminiscent of those placed on slaves or inmates? Black leaders and activists were outraged, and shortly after its announcement, Adidas abandoned the shoe design and apologized. But still the questions remain: what was Adidas thinking? And how did the idea even go so far as to reach the public?

As a Washington Post article points out, Adidas, and any company that hopes to be social responsible, should ask themselves a few questions before marketing a product that could potentially outrage your consumers. To avoid these socially awkward mistakes when considering a new product or service, take the time to ask these questions:

Does the new project reflect the core values your company wants to project? For Adidas, a shackle doesn’t reflect any specific mission in its goal to sale shoes. When the company realized that it had created public outrage, it quickly withdrew its plan and apologized.

Do you fully appreciate the needs, sensitivities and background of your target audiences? In the Adidas case, the African American community has strongly supported and bought Adidas apparel throughout the years, and the creation of a shackled shoe was not the most sensitive of shoe design concepts.

What impact are you having on particular groups or society at large? Short-term profit alone will not lead to a successful business. To create long-term success, business professionals must be aware of the social implications of their actions. Otherwise it will impact their reputation among consumers.

Lastly, are you creating good will or destroying it? Good will consists of customer satisfaction, marketing, community relations and advertising. Building it can take several years, but destroying it can take place with one quick mistake.

More on Madame Noire Business!

Not a Good Look: Nobody’s Feeling Adidas’ Suspect Shackle Sneakers

June 18th, 2012 - By Brande Victorian
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Source: Shadowandact.com

Adidas really ought to just be thankful they’re still a somewhat relevant sneaker brand, but of course they’ve taken their creative liberties a bit further than most would like with a new sneaker known as JS Roundhouse Mids.

The issue with the shoe is the shackles that are attached to the heel and expected to fit around one’s ankles. Adidas explains the design with this description on it’s Facebook page:

“Tighten up your style with the JS Roundhouse Mids, dropping in August. Got a sneaker game so hot you lock your kicks to your ankles?”

Clever idea, but perhaps poorly executed. Most observers are speaking out against the shackle adornment as an ode to slavery. Personally, I immediately thought of prison cuffs when I saw the sneaker (I think it was the orange color) but either way, neither inference is a good look. Dr Boyce Watkins wrote on Your Black World:

 “Shackles. The stuff that our ancestors wore for 400 years while experiencing the most horrific atrocities imaginable. Most of which were never documented in the history books and kept away from you in the educational system, all so you’d be willing to put shackles on your ankles today and not be so sensitive about it. There is always a group of negroes who are more than happy to resubmit themselves to slavery.”

He’s right but I think we have to be careful assuming an African American slave reference. For one, Africans were hardly the first or only group of slaves in this country or in the world, so this doesn’t have to necessarily be a “black thing.” On the other hand, African slavery is the most discussed form of captivity in the present day and if Adidas were so bold as to insert this subtle element of racism, it’s certainly not something that should go without being called out. Regarding the prison reference, I think far too many boys and men are already too comfortable with the idea of being arrested and cuffed and wearing a shoe that makes light of that or makes being shackled appear cool just isn’t a good idea. On the surface, it’s not grossly damaging but I think it has the potential to make teens, tweens, and even grown men somewhat desensitized to the reality of being cuffed and the system of racism that often lands them behind bars. To that point, Dr. Watkins added in his op-ed:

“I’m offended by these shoes as there is nothing funny about the prison industrial complex, which is the most genocidal thing to happen to the black family since slavery itself.”

I’ll be honest, this is the most I’ve ever thought about something as seemingly insignificant as a sneaker, but looking at this shoe I can’t help but think of buyers being slaves to consumerism as well. We know how men will set up camp outside of a shoe store for 24 hours at least to get a new pair of sneakers and how those purchases also lend themselves to robbery attempts and sometimes shootings over people simply wanting what someone else has. And though I have no data on this, I can say that the people I see sleeping outside of Foot Locker on 34th street or on the news after a big shoe release are typically black teens and I don’t like the obvious play on our boys being enslaved to this concept.

Truthfully, there really are a number of ways to interpret ths new sneaker design but I think the reality is that when it comes to the JS Roundhouse Mids, they’re hardly “just a shoe.”

What do you think about this design? Is there more to the shackles than Adidas is letting on or is it no big deal?

More on Madame Noire!

Can I Kick It? Colorful Sneakers for the Seasoned Heel Lover

August 17th, 2011 - By Victoria Uwumarogie
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Stiletto pumps and over-priced Michael Kors heels are always nice to have in your wardrobe. But they often look better in your closet than they wind up feeling on your feet after a few hours of walking on tore up sidewalk and dancing the night away. We all love to get our black Carrie Bradshaw on in shoe havens like Macy’s and Aldo, but don’t lie, you know your eye gets preoccupied when you walk past a Footlocker or Finishline and a colorful pair of sneakers captures your attention. You’re not too far into the business world that vibrant Nike’s can’t tickle your fancy. Besides, you’ll love them more after a long day at work, a good workout or when it’s time to run some errands. Know this, sneakers (at least one pair) are just as essential in a woman’s wardrobe as heels, summer sandals, a good pair of boots and a go-to pair of flats. So here are a few pairs of kicks that you know, and I know, that you know you KNOW are fly would look even “flyer” on your feet.