All Articles Tagged "adidas"

In Case You Missed It, Rihanna And Teyana Taylor Finally Squashed Their Beef

September 19th, 2016 - By Victoria Uwumarogie
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Rihanna Teyana Taylor


While people spent late last week worrying about whether or not Iman Shumpert cheated on Teyana Taylor (the findings? Shumpert did slip up early in their relationship, they moved past it, and all is well in their world), what went under the radar was a positive turn of events involving Taylor that should have been celebrated. The 25-year-old was able to mend fences with Rihanna, and the proof is in the gift the Bajan bad girl sent Taylor recently:

Taylor shared the gift from Rihanna’s latest Puma collection on Instagram with the lovey-dovey caption, “Thanks for the dope a– gift Ri, I love them!! Gimme kiss!” The caption was followed by the kissing emoji and a heart.

The two used to be friendly when Rihanna dated Chris Brown. However, if you will recall, it was in 2013 that all hell broke loose between both ladies via social media.

It started when Taylor recorded video of herself singing Anita Baker’s “Caught Up in the Rapture.” Soon after, Rihanna posted a video of a hairstylist from her team wearing a curly wig and basecall cap, poorly singing the same exact song. It was seen as a jab at Taylor, so she responded. Both women ended up taking pretty strong shots at each other, and Rihanna’s friend Melissa Forde even jumped in. But things got really out of hand when Taylor made her Twitter banner an illustration of her fighting Rihanna — and used the leaked police image of the pop star’s face after being attacked by Chris Brown in 2009.

The drama caused Taylor to lose her partnership with Adidas after collaborating on a few very successful sneakers with the brand. As a company rep told us in 2013 via email: “All I can say is that adidas partners with athletes and artists who blend well with our brand values. We evaluate our relationships with partners based on the values we hold at adidas and we don’t condone violence of any kind.”

From there, their beef went pretty quiet. There were even moments where Rihanna defended Taylor from unnecessary hate. One particular instance included the time a fan said something about Taylor’s late grandparents in 2015 and the “Work” singer sent them a direct message saying their behavior was “f–k sh-t,” chiding the fan. “I know ya’ll protective, but c’mon, that sh-t was unnecessary.”

Not sure what motivated the push for peace but we’re happy about it. With all the love Taylor’s been receiving since doing Kanye West’s “Fade” video (West is quite close with Rihanna by the way), it’s nice to see that so many doors are opening up for her and that old drama is being put to rest. Fingers crossed for a future collaboration!

Look Good, Feel Good: 5 Sporty Outfits To Help You Get Excited About Working Out

October 1st, 2015 - By Angela Thomas
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Now that summer is over, and we’ll soon be piling on the sweaters, jackets, and boots, we may be less dedicated to hitting the gym. It is easy to hide those few extra pounds under heavy clothes. But with so many different ways to stay fit these days, there’s no excuse for letting yourself go. And with the sporty look being so popular right now, there’s an influx of stylish activewear that will have you excited about getting your sweat on. Here are some of our favorite looks.

Dance Leotard


If you’re feeling bold, try this printed unitard on for size. It’s reversible, so it’s like you’re getting two looks for one price. And while you’re burning calories, keep a record of your progress with the Fitbit activity tracker that tracks the calories you burn, your steps for the day, sleeping habits and more.

Unitard, Sweaty Betty – $280 / Sneakers, Nike – $59.99 / Backpack, Rebecca Minkoff – $195 / Wristband, Fitbit – $99.95

When Does He Sleep? Pharrell Williams Inks Deal With Adidas

March 28th, 2014 - By Ann Brown
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pharrell adidas

Pharrell Williams has been making a lot of out-there fashion statements lately–from the oversized hat he wore to the Grammys to the tuxedo shorts he donned at the Oscars. Now we can add another fashion partnership to the list.

The “Happy” singer has entered into a partnership with Adidas Originals to design  a line for the brand which will debut this summer.

Of course, isn’t his first fashion collab. Pharrell already has deals with Comme des Garçons, G-Star jeans, Moncler as well as a t-shirt collection with Uniqlo. On top of these, he’s got own successful line of clothes, Billionaire Boys Club.

“It’s an amazing opportunity to work with creative people who understand where I’m coming from and respect my taste while having access to great technology and an amazing brand history,” Pharrell told WWD.

“I’ve had my own brand for 10 years now and had a deal with another company in the past so it will not affect anything, especially since I have the right team around me to help manage these projects,” said Pharrell, who recently dropped his new CD, Girl. “Music will always be my first love and what I focus on, but I’m really appreciative to Adidas for allowing me to further develop and understand my design dreams.”

Fabrics from his own textile company, The Bionic Yarn, will be used in some of his upcoming products for Adidas. Environmentally minded, The Bionic Yarn turns plastic debris from the oceans into yarn and fabric.

While Pharrell didn’t reveal what his line will involve, he did tell WWD, “It’s my line so it comes from my heart and mind. I’m taking this very seriously. [It’s for] basically everyone. [I’m] not doing this for any specific demographic; I hate being put in a category anyway.”

Drake Announces His Partnership With Nike At Portland Concert; Kanye Partners With Adidas

December 4th, 2013 - By Tonya Garcia
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Drake announced a partnership with Nike’s Jordan brand of sneakers during his concert in Portland, OR on December 3 using as many cuss words as he could possibly squeeze into a minute and a half. So the video above is NSFW for language. Keep the volume low at the office.

OVO Stingray 12's

OVO Stingray 12’s via Instagram

The new kicks are already in the works; Drizzy posted pics on his Instagram showing the Air Jordan 10’s and OVO Stingray 12’s.

While he was at it, Drake also mentions that Portland made it to the top of the list for cyclists, microbreweries, and single women in Shape, the women’s fitness magazine. And BTW, he got caught up in a snowstorm on the way to the concert. OK!

What isn’t clear are the details of the partnership. MTV says it was in touch with Nike (which is based in Portland) but hadn’t heard back.

It’s a crazy time for sneaker companies with Kanye going off about the way Nike treated him recently, saying he wasn’t properly compensated for his Air Yeezy sneakers. He’s now signed a deal with Adidas, which announced that partnership yesterday. “For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West,” the company said in a statement (via Complex). “Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”

And then we got news today that Teyana Taylor officially got the heave-ho from Adidas over her Twitter tiff with Rihanna.  And there are those funky new kicks that Solange made with Puma as part of her new gig as their creative director.

The sneaker industry is really working overtime for the holidays.

[h/t Billboard]

MN Exclusive: Adidas Ends Relationship With Teyana Taylor — “We Don’t Condone Violence Of Any Kind”

December 4th, 2013 - By Brande Victorian
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Teyana Taylor Adidas Partnership Over

Source: WENN

Earlier this week there were rumors floating around that G.O.O.D Music artist Teyana Taylor had been dropped from her Adidas deal, considering the shoe that was expected to drop on Black Friday never happened. At the time, Teyana’s publicist denied the news, saying:

Teyana has not been dropped, the sneaker is on hold, no other comments or statement is ready to be issued at this time.

Finding it odd that no definitive statement from Adidas had been made on the matter, we reached out to the sneaker brand for a comment and that’s when they told us Teyana has in fact been dropped from her deal. A Senior PR Manager for the corporation wrote to us in an email:

“We have ended our relationship with Teyana Taylor and do not have any upcoming product launches with her.”

When asked whether the decision was based on Teyana’s altercation with Rihanna and if the petition calling for Adidas and Reebok to eliminate the endorsement factored into the decision at all, the rep added:

“All I can say is that adidas partners with athletes and artists who blend well with our brand values.  We evaluate our relationships with partners based on the values we hold at adidas and we don’t condone violence of any kind.”

In other words, yes. This news is unfortunate considering Rihanna was the initial antagonist in this drama. We’re sure you remember how Rihanna and Teyana’s beef spiraled out of control within minutes on Twitter after Rihanna posted an Instagram video mocking Teyana’s cover of “Rapture of Love.” After warning Rihanna, “Don’t let twitter get you F-CKED UP!!!!,” Teyana went on to post this picture, which we can only speculate was the final nail in her endorsement coffin.


Considering the success of Teyana’s Harlem GLC sneaker release earlier this year, we imagine it will only be a matter of time before another brand gives her an opportunity like this again. But in the meantime, word to the wise: Do not let Rihanna get you caught up in these streets. Unfortunately her victim’s losses always seem to be greater than hers.

UPDATE: Petition Made To Strip Teyana Taylor Of Adidas Deal After Rihanna Spat; One To Strip Rihanna Of MAC Deal Pops Up

September 26th, 2013 - By Clarke Gail Baines
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Teyana Taylor

Photo Credit:

I really don’t know how to feel about this here petition. I can understand the idea of not making light of domestic abuse victims, and it’s very wrong, but honestly, something about this petition just comes off a bit ridiculous. Must we come for people’s livelihood?

After this week’s extremely intense Twitter row between Teyana Taylor and Rihanna, it seems that folks are trying to hit Taylor’s pockets. A petition has been put in place asking Adidas to have Taylor fired as the face of some of their shoes. If you weren’t aware, Taylor actually has a deal with Adidas to design two pairs of sneakers for their brand. Her first pair, the Harlem GLC, are said to hold the record for being the fastest selling sneakers in Adidas Originals history. Her second pair, which she debuted on her Instagram, are due out in November, and sneakerheads are already drooling on her page.

So with all that in line, this isn’t a good time for people to start coming for that child’s check. But after posting that picture of her face posted on the body of Mayweather beating up Canelo with Rihanna’s battered face (from the Chris Brown incident) transposed on him, some folks are up in arms. Here’s what the petition says, which was made by one Jan Brown.

Miss Taylor first (before the image above) started sending abusive and offensive tweets/retweets to Rihanna for over a period of 8 hours. This is not about RIHANNA, this is about all the ABUSED WOMEN of the world being MOCKED! IT IS A SHAME that ADIDAS seems to be endorsing @TEYANATAYLOR!

We demand that you do the right thing and terminate her contract and send a strong message to your consumers! Letting one of your sponsors mock a domestic violence victim discourages your female customers from speaking out against their abusers!!!

As of this moment (12:19 p.m.), the petition already has 1, 787 supporters out of the 2,500 they are looking for. Petitions these days (not all, but some) have been instrumental in getting shows like All My Babies Mamas and other forms of foolery taken off the air and put out of business, but will the same happen to Taylor?

Was she wrong for posting the picture? Of course. But I might be one of a very few people who just doesn’t think that a picture she put up for a short while and then took back down after feeling publicly humiliated and disrespected by Rihanna (and her thousands of fans) is worth losing a profitable partnership with Adidas–aka, her job.  She’s 22. She’ll make dumb decisions, but should she lose the endorsement because of it? Let us know what you think.

UPDATE: Coincidentally, there is now a petition for Rihanna to be dropped from MAC for bullying. So I see folks are just doing the absolute most on that site this week…


Google Introduces a Talking Shoe At SXSW

March 11th, 2013 - By Tonya Garcia
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A still from Google's video about the talking shoe.

A still from Google’s video about the talking shoe.

The big SXSW conference is underway in Austin, TX and there’s already some news coming out of the event: Google has introduced a talking shoe. Because that’s what you need.

The shoe — a prototype that’s not meant to be for sale — has 250 phrases in its arsenal, a vocabulary that’s focused on the amount of activity the wearer is engaged in. According to AllThingsD, the shoe includes an “accelerometer, gyroscope and pressure sensors.” And there’s a big ‘ol speaker on the tongue.

It’s also an advertising idea (and buzz-inducing endeavor) created by the company’s Art Copy & Code project in collaboration with YesYesNo, ad agency 72andSunny, and Adidas.

AllThingsD sums it up as just a fun thing to chat about as part of the SXSW tech-style wackiness that happens every year. After the jump, we’ve got Google’s video about the shoe. Is this something you would like to own if it were available?

Are They Worth $140 Though? Teyana Taylor Teams Up With Adidas To Design Shoe That Reps Harlem

January 2nd, 2013 - By Victoria Uwumarogie
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Teyana Taylor shoe

Teyana Taylor is a lot of things if you didn’t know. She’s a singer, she’s a dancer, an actor, a trend-setter, a G.O.O.D. music first lady, and a young lady born and raised in Harlem. On top of all that though, she can now say that she’s a shoe designer. Taylor teamed up with Adidas to help design a very funky shoe that would show love to her beloved place of birth, and she even named them the Harlem GLC, the latter part of the name stands for “Good Luck Charm.”

A proven sneakerhead (just follow her Instagram for proof), Taylor’s shoe just happens to be one of the most unconventional pair of kicks out there, as it has open lacing on the back (of all places), a reptilian texture that goes all around the shoe and some black accents for contrast to the bronze hue. According to Sole Collector, the shoes, which were originally supposed to be available for pre-order yesterday but were not, are actually going to be available on the Adidas website and in stores on February 16. The price you ask? $140. While I can appreciate her hustle, unless I’m going to be wearing this pair of shoes every day, at this stage in my life, I can’t do $140 sneakers. Hell, I don’t even think I want to pay $140 for most shoes out there on the market in general. But if you’ve got the money and you love the look of these Harlem GLCs, why not help a sista out in her first shoe endeavor and snatch up a pair?

All in all, I’m actually digging the design with all its clear references to luxurious high-fashion wear, but with a street edge. And while I’ll have to pass (I could have done maybe $50, but that’s because I’m cheap), what do you think about these kicks? Many celebrities are designing shoes these days, but we shall see if TT can have more success than most. Who needs to drop singles when you can sell fly sneakers?



A Baller With A Heart: Derrick Rose Breaks Down Over Gang Violence In Chicago

September 17th, 2012 - By Brande Victorian
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Source: YouTube

Unless you’ve been living under a rock, you know that gang violence in Chicago is completely off the charts right now. Crime has always been an issue in the large metropolitan area but with the rise of gangbanging teen rappers like 17-year-old Chief Keef and Lil Mouse, who is only 13 years old, the city has seen stats as high as 38 shootings and 3 homicides in one weekend.

Though NBA player Derrick Rose may have escaped the downtrodden streets of the Chi to earn a place on the Chicago Bulls squad, the Englewood native is not immune to the effects the environment has had on him and is still having on teens in the city. The 23-year-old was a part of a press conference for the launch of his new “D rose 3” sneaker with Adidas on Friday, but the reality of how far he’s come in spite of the death of violence surround him was overwhelming for the baller who broke down during questioning saying:

“It’s truly a blessing, man. With all of this stuff that’s going on in this city, a kid from Englewood got something positive going on. That makes me feel so good, man. This shoe is great, all this is great. But this, I can’t explain this…I can’t.  I went through so much. To have like true fans, that means a lot to me. And I know it means a lot to my family, because we ain’t supposed to be here …at all. But God made a way. This is truly unreal.”

Derrick Rose already garners much respect from his fans and other athletes for his humility and his skills on the court, but this just raises the bar of admiration to a whole new level. Shout out to him for being an amazing role model and inspiration.

Check out the video clip below. What do you think?

More on Madame Noire!

Shackles on Sneakers? Lessons Your Business Can Learn From Adidas’ Mistake

June 27th, 2012 - By Charlotte Young
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When Adidas unveiled its plans for a new sneaker featuring shackles claiming they were “a sneaker game so hot you lock your kicks to your ankles,” many in the African American community stopped and read the announcement in shock. Then there were the questions: what was Adidas thinking? And who would actually buy a pair of $350 sneakers with snap-on shackles that were so reminiscent of those placed on slaves or inmates? Black leaders and activists were outraged, and shortly after its announcement, Adidas abandoned the shoe design and apologized. But still the questions remain: what was Adidas thinking? And how did the idea even go so far as to reach the public?

As a Washington Post article points out, Adidas, and any company that hopes to be social responsible, should ask themselves a few questions before marketing a product that could potentially outrage your consumers. To avoid these socially awkward mistakes when considering a new product or service, take the time to ask these questions:

Does the new project reflect the core values your company wants to project? For Adidas, a shackle doesn’t reflect any specific mission in its goal to sale shoes. When the company realized that it had created public outrage, it quickly withdrew its plan and apologized.

Do you fully appreciate the needs, sensitivities and background of your target audiences? In the Adidas case, the African American community has strongly supported and bought Adidas apparel throughout the years, and the creation of a shackled shoe was not the most sensitive of shoe design concepts.

What impact are you having on particular groups or society at large? Short-term profit alone will not lead to a successful business. To create long-term success, business professionals must be aware of the social implications of their actions. Otherwise it will impact their reputation among consumers.

Lastly, are you creating good will or destroying it? Good will consists of customer satisfaction, marketing, community relations and advertising. Building it can take several years, but destroying it can take place with one quick mistake.

More on Madame Noire Business!