Black Girls Rock!, P&G's My Black is Beautiful campaign and Egami Consulting have partnered with the goal of empowering girls and changing media perception. We learn more about this partnership and their mission.
Do too many black beauty companies lose by focusing on the differences between the races? By Nana Ekua Brew-Hammond Almost 100 years ago, Madam CJ Walker became America’s first self-made female millionaire of any race by creating hair products specifically for black people. This brilliant entrepreneur took advantage of the beauty industry’s decision to ignore […]
These dolls give black children positive images.
We cannot continue to be crippled by feelings of hurt and outrage spurred by other people’s racist attitudes.
(New One) — Earlier this week, The Council of Urban Professionals launched their inaugural “Digital Summit” at the SVA Theatre in midtown Manhattan. The summit which featured our own Chief Content Officer, Smokey Fontaine, was created to convene a mix of innovators in a provocative dialogue about the digital marketplace. Panels revolving around multi-cultural audiences online and […]
Black women spend 3 times more in the beauty category and the market has noticed.
Multicultural marketing, a business with racist undertone.
(Clutch Magazine) — Although Black buying power could rival the GDP of most countries on earth, the African American consumer remains in a undervalued or more blatantly, an unappreciated position. When it comes to marketing to the Black consumer, companies still don’t get it. African Americans are forced to endure demeaning ads latent with stereotypical […]
Who constitutes "the new mainstream?" Guy Garcia discusses how multicultural consumers are redefining American business.
Ethnic media appears to have fared better in face of the downturn.