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(Crain’s) — Linda Johnson Rice, whose family founded the publisher of African-American-oriented magazinesEbony and Jet, is scouring for new advertising and licensing revenue as the industry continues to lose income to Web competitors.

Ms. Rice says she’s adapting Johnson’s brands to digital media, partly by partnering with other companies. For instance, the Chicago-based company entered a revenue-sharing agreement with Google Inc. in 2008 that made old copies of the magazines available online.

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