Tiger Woods Returns: Ka-Ching!
NEW YORK (CNNMoney.com) — Tiger Woods announced on Tuesday that he would make his return to golf on April 8 for the 2010 Masters Tournament, and media analysts say the broadcasters covering the event have reason to be giddy. “One word: ka-ching!” said Tobe Berkovitz, professor of advertising at Boston University. “This is the jackpot for CBS, ESPN and the sponsors. The Masters is the premier golf event, and having Tiger come back will send ratings through the roof.
