10 Successful Business Owners Pass On Insight They Wished They Had When Starting Out
Eunice Nuekie Cofie
Eunice Nuekie Cofie, president and chief cosmetic chemist of Nuekie, Inc. was named one of the 20 Youngest Power Women In Africa 2012 by Forbes. (She is of Ghanaian heritage.) A cosmetic chemist, entrepreneur, innovator and scholar, has made various breakthroughs in the beauty industry. Her company specializes in research and development of dermatological products for ethnic men and women.
A graduate of Florida Agricultural and Mechanical University with a degree in chemistry/molecular biology, Cofie is a former Miss Black Florida USA. Today, she is focused on helping others tap their beauty potential. Named by the World Economic Forum as a 2012 Young Global Leader, she is also very involved in various African charity organizations.
What she wished she knew:
“I wish I had known to be more confident in myself and my abilities to pull my business idea off. It took me time to realize everything that I needed was inside of me. Confidence goes a long way in business. It gives you the chutzpah to take risks and it inspires others to believe you and your business.”
