Issa Rae Shares Her No-Nonsense Playbook for Winning — ‘Don’t Be Afraid To Be A B—ch’ - Page 4
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That guidance helped Rae not only steer Insecure to greatness but also build a lasting legacy. When the show wrapped its fifth and final season in 2021, Rae’s success was far from over. That same year, she signed a groundbreaking five-year overall deal with WarnerMedia—HBO’s parent company—to develop new television shows and films. Variety reported the deal was valued at around $40 million, a testament to Rae’s influence and potential as a media mogul.
Rae was already thinking bigger. In 2020, she launched her own production company, Hoorae Media, as a hub for her expanding creative empire. Her mission? To create more opportunities for underrepresented voices and tell stories that disrupt the norm. Under Hoorae, Rae has developed an impressive slate of projects across multiple platforms. According to Variety, these include: Tre Cnt, a coming-of-age wrestling drama for HBO, Seen & Heard, a docuseries exploring the Black TV writer experience, also for HBO, Rap Sh!t, a comedy series that followed two women navigating the music industry, and Perfect Strangers for Spyglass, among several other projects.
Outside of the film industry, Rae parlayed her success into other incredible ventures like her buzzing haircare brand Sienna Naturals and her new restaurant Somerville.
Rae has proven time and again that she’s not just a creator—she’s a visionary. From DIY YouTube beginnings to multimillion-dollar studio deals, she’s built her career with fearless authenticity, relentless ambition, and a deep commitment to uplifting others.
Happy Black Women’s History Month to Issa Rae!
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