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(Black Web 2.0) — IBM has acquired data analytics company Netezza for $1.7 billion, paying out $27 per share. Netezza provides high-performance analytics in data warehousing appliances, which streamline many aspects of business by providing fast and efficient access to necessary information. The move marks IBM’s 23rd acquisition in the last four years.

It seems that IBM is betting on analytics technology in order to grow. Analytics in this instance allows a business to improve by making it easy to compare data from past activities. This makes it easier to figure out what moves to make for success in the future. Netezza is also one of Oracle’s main competitors. Analytics is big business according to the numbers. IBM  estimates the current analytics market at $100 billion and Netezza more than doubled their stock this year. The deal makes perfect sense for IBM.

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