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(Success) — The ideavirus formula has eight coefficients. Each one represents not only a concept, but a variable you can tweak to make your idea more viral and create the elements you need to drive your idea into the community. No two industries rely on the eight fundamental principles in precisely the same way. But virtually every ideavirus I’ve ever seen uses some of these principles in an extraordinary way, and just about every one could be improved if it expanded further into the other areas.

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