Financial Literacy: The Key to Equality
(Advertising Age) — Promoting financial literacy, Operation Hope has launched its first TV PSA campaign. The three spots, featuring the nonprofit’s founder, John Hope Bryant, promote the importance of financial empowerment, including becoming financially literate, serving as a role model for young people and getting foreclosure help. The PSAs were created pro bono by BBDO, New York, and are being distributed by the National Association of Broadcasters.
