Heineken Lets Beer Drinkers Customize Their Bottles
(Fast Company) — Heineken drinkers on the Emerald Isle have the chance to buy the most expensive bottles of Heinken ever produced–probably. For a thimbleful under $38 you get a six-pack of bottles that you can customize yourself. The digital marketing campaign is the brainchild of the AKQA agency, and it allows drinkers to add text and image of their own onto 42 different bottle designs
