(New York Times) –Last Thursday, Kobe Bryant tallied 30 points in Game 1 of the N.B.A.Finals. That night, Silver Screen and Roll, a blog dedicated to the Los Angeles Lakers, racked up more than 3,500 comments. The popular site is just one of more than 250 unapologetically biased sports sites owned by SB Nation, most of them dedicated to a single team. The sites, written by fans for fans, do not claim to break news or have an inside scoop, but they often serve as a digital water cooler for the like-minded.

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