Yahoo Buys Associated Content for $100 Million
(AdAge.com) — Yahoo has acquired startup Associated Content for slightly more than $100 million in a deal that gives the portal new technology and a new strategy for producing low-cost media. The deal, which will be announced later today, is part of an effort to shore up Yahoo’s content offerings and underscores the increased use of low-cost, crowd-sourced content, a strategy that AOL is pursuing through its SEED content factory, as well as by Demand Media, which reportedly hired Goldman Sachs to explore an IPO this summer.
