All Articles Tagged "MAC cosmetics"

MAC’s Newest Collaboration Is A Quadruple Threat

February 6th, 2016 - By Ashley Monaé
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MAC Cosmetics

MAC Cosmetics is known for their high-profile collaborations, and they’ve kicked off the new year with yet another one that is bomb dot com-approved.

“On March 17, they’ll launch Future Forward, the first of an ongoing series of collaborations and campaigns that spotlight newer talent who are making waves within the music industry,” Billboard reported

“It feels like a great thing to be able to support artists who are breaking through but aren’t necessarily at the top top, to push them forward,” Senior Vice President and Group Creative Director James Gager said of the initiative. “We’ve always done that sort of thing with fashion designers, and to me, it’s most interesting to introduce these artists, as well as our M·A·C fans, to new people.”

The company has already unveiled their debut capsule, and it includes our favorite rising ladies in the music industry: Tinashe, Dej Loaf, Jillian Hervey of Lion Babe and Halsey. “They run the gamut, but obviously they’re hitting different people in terms of who listens to their music,” Gager noted. “I think it shows a breadth of what M·A·C is about. When [the artists] came into the office, they each had unique personalities: one of them was very shy, another very outspoken.”

As far the the products, they will begin the roll out with Tinashe, who created the “Times Nine Palette” of eye shadow ($32; “I was really intrigued by the chance to bring my creative vision to this,” the singer said. “I got to design the packaging, pick out the colors and create something that I felt like I would use.”

MAC Cosmetics

MAC Cosmetics


Detroit rapper Dej Loaf’s rosy-nude lipglass ($15) will hit stores on April 14. “Music was just a stepping stone for me, I want to get into other things outside of music . . . creative things. This first step [with M·A·C] is a big first step,” she told Billboard.

MAC Cosmetics

MAC Cosmetics


Singer Halsey plays up her rebellious spirit and blue hair with a gunmental matte lipstick ($17).

MAC Cosmetics

MAC Cosmetics

On April 28, the campaign will close with a bold metallic gold Liquidlast Liner ($21) by Jillian Hervey.

MAC Cosmetics

MAC Cosmetics

Blessings On Blessings On Blessings! MAC Finally Has A Rewards Program

February 3rd, 2016 - By Brande Victorian
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Mac Rewards Program

MAC Instagram

I don’t know about you, but if I had a dollar for every time I heard a MAC sales associate say “MAC never has sales” I’d have enough money that I wouldn’t need a discount for their $14 lipsticks. But today is a new day because the cosmetics’ giant has just launched the creation of a rewards program that will help us justify some of those purchases.

Here’s how the three-tiered rewards program, named MAC Select, works.

Tier 1, Seduced: Tier users are automatically enrolled in upon signing up. Grants you access to limited-edition products, complimentary samples online, free standard shipping, and an anniversary gift.

Tier 2, Devoted: Must spend $150 in one calendar year. Entitles you to early access to select collections, enhanced samples, one complimentary MAC Select express makeup application, an even better anniversary gift, and complimentary two-day shipping with a $50 purchase.

Tier 3, Obsessed: Must spend $500 or more in a calendar year. Provides a deluxe anniversary gift, first access to certain collections, the opportunity to try products before anyone else, and two complimentary MAC Select makeup applications.

For your purchases to start turning into perks, all you have to do is sign up for MAC Select on the brand’s website here. According to the site, your membership level will update each January based on the dollar amount you spent on qualifying products and services during the previous calendar year, and your spending eligibility will be reset at zero for the new calendar year. So get to spending!

#AaliyahForMAC Petition Makes Waves On Social Media

August 3rd, 2015 - By Jazmine Denise Rogers
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Last month, MAC Cosmetics announced that they would be debuting the Selena Quintanilla collection in 2016. The disclosure came on the heels of a fan-led petition requesting that the cosmetics manufacturer create a line inspired by the late singer’s signature looks.

Taking note of the huge accomplishment on behalf of Quintanilla’s loyal following, fans of deceased singer Aaliyah Haughton have followed suite. Last month, California resident Jennifer Risinger launched a petition in hopes of scoring the “One in a Million” singer a collection with MAC as well.

“As a huge MAC fan and consumer of their permanent line and limited edition collections, we want MAC to be the first brand to reintroduce Aaliyah’s legacy to the world in a format that it has never been given before,” Risinger explained in the petition.”

Over the weekend, Missy Elliot seemingly consigned the request when she retweeted a mock advertisement featuring the singer initially shared by an Aaliyah fan page.

As of Wednesday evening, the petition attracted 1,001 signatures. So far, representatives for MAC have not commented on the request.

Would you be interested in an Aaliyah-inspired MAC collection?

Follow Jazmine on Twitter @JazmineDenise

Chameleon Colors: 22 Make-Up Shades for Every Skin Tone

May 13th, 2014 - By Rich
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We’ve all been there before: You get home from the store thinking that you’ve found the perfect shade of lipstick, only to discover that it doesn’t quite work for your skin tone. Take the guesswork (read: disappointment) out of your cosmetic shopping by settling on these lipstick, blush, and eye shadow colors that complement everyone, from fair to dark skin.

Business-Minded Beauties: Celebrities With Their Own Cosmetics Lines

December 3rd, 2013 - By Jazmine Denise Rogers
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cosmetics lines

Celebrities are often paid thousands of dollars to lend their notable faces for the endorsement of popular products and beauty services, but these business-minded beauties have decided to go after much larger pieces of the pie by going into business for themselves and establishing their own product lines and brands.

All For A Good Cause: Rihanna Is The New Face of MAC Cosmetics’ Viva Glam

November 5th, 2013 - By Kimberly Gedeon
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via MAC website

via MAC website

Rihanna was spotted in Barbados dressed “unusually demure,” Daily Mail Online reports. That’s because the oft-risqué “Pour It Up” singer was attending Dance 4 Life, a charity event for AIDS/HIV awareness. Her charitable efforts for AIDS and HIV in her native island parallels her new gig as MAC’s spokeswoman for Viva Glam lipstick. One hundred percent of the product’s proceeds go towards fighting the deadly illness. “Super thrilled to be teaming up with @MACcosmetics for charity! #VIVAGLAM more lipstick, more lives impacted!” Rihanna tweeted about MAC’s global campaign. MAC Cosmetics began it’s first philanthropic push to fight AIDS and HIV back in 1994, The Daily News reports. That same year, the makeup line created the pink and red-hued lipstick line, Viva Glam, to raise money for its humanitarian fund.

“Back in 2000 rapper Lil’ Kim and R’n’B singer Mary J. Blige were named as the spokespeople for the Viva Glam project. Since then numerous celebrities including Christina Aguilera, Pamela Anderson, Ricky Martin, and Linda Evangelista have all fronted the campaign,” The Daily News said.

Last year, it was Nicki Minaj who was the spokesmodel for the lipstick — and she was MAC’s best seller! Now Rihanna’s taking the crown for the new face of Viva Glam to benefit men and women affected by the disease. “Rihanna’s got big shoes to fill, according to some stats from Nicki Minaj. […] We’re not too worried, though: after all, RiRi Woo sold out in 3 hours,” MTV said. Rihanna’s Viva Glam campaign is set to launch in January 2014. There was also talk of another line like RiRi Woo coming in June.

Brave & Bold: 15 Rock Star Lip Shades that Break the Norm

April 5th, 2013 - By Rich
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Are you ready for a walk on the wild side? Being a mom doesn’t mean that your beauty routine has to be boring. Get in touch with your inner rock star with these 15 bold lip shades.  Hit the flip for Mommynoire’s cool color picks.

Move Over Ruby Woo: Rihanna Inks Parternship With MAC Cosmetics, Dropping “RiRi Woo” And More

February 20th, 2013 - By Clarke Gail Baines
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By John Aquino

By John Aquino

Well isn’t Rihanna just delving into a little bit of everything these days? When she’s not doing the music thing, she’s trying to act, when she’s not acting, she’s collaborating on fashions with River Island (whether critics like it or not), and when she’s not doing that, she’s partnering with MAC cosmetics. Where did MY life go wrong??

Just kidding!

Anywho, according to Women’s Wear Daily, the Bajan singer and the famed makeup retailer have teamed up to create a variety of color collections, including her own take on the famed red Ruby Woo color, a personal favorite of hers, calling it “RiRi Woo.” What will RiRi Woo be like? “She wanted RiRi Woo to be slightly more blue-red and retro matte — a matte with moisturizer finish we’d used in a collection years ago and currently only have in one product, “says Jennifer Balbier, senior VP of global product development for the brand. “She was especially adamant that the color be suitable for every skin tone.”

She told WWD that she’s been riding for MAC for so long, it only made sense to put her own stamp on their products. “When you think of makeup, the brand that pops into your mind — for something legit — is MAC. Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”

And while MAC is known for teaming up with celebs, including Nicki Minaj, Lady Gaga, Cyndi Lauper and Elton John for its Viva Glam products, John Demsey, the president of MAC’s parent company, Estée Lauder Cos. Inc., tells WWD that they want to make this a lasting partnership, so homegirl’s contributions won’t be temporary. They’ll be working with her on “four distinct color initiatives,” AKA, four different collections.

“These four collections are like four tracks on a Rihanna compilation. Each one has its own vibe, look, special makeup packaging and flavor. This is really the convergence of pop culture, fast fashion, and iconic style and makeup.”

If you’re a big fan of Rihanna and will be in Brooklyn during her Diamonds tour stops on May 4 and 5 at the Barclays Center, according to WWD, MAC will be doing a pop-up shop to sell her new collection, including the RiRi Woo. If you’re not there, you can catch all of her products in a MAC store later this year.

Hmmm, I might be hellas of late, but I guess it’s safe to say that her CoverGirl status is dead? Oh well, this collaboration is definitely an upgrade either way.

25 Holiday Beauty Must Haves – Collect them All

December 17th, 2012 - By Rich
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Trying to achieve the ultimate holiday look? Whether you’re the girl next door looking for just a simple way to pop with a shimmery lip gloss or a vixen ready to channel her inner Hollywood pin-up girl, we’ve got you covered. Hit the flip for 25 beauty must haves; perfect for any occasion!

10 Things Ladies Should Know About False Lashes

April 23rd, 2012 - By Montrelle Green
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The fellas love luscious lips! And ladies love luring lashes! Lashes are one trend which originally served in an effort to add dramatic flair to Hollywood actresses, but have now managed to make their way the lids of teens, moms and working women who just want a little extra something. Lash application is a perfect way to save time in the morning routine and look phenomenal for every photo op, but with so many options, who has time to figure out what to choose? Not worries, we’ve got you covered for 10 things everyone should know about the fabulous falsies.