All Articles Tagged "Lisa Price"
MEET Lisa Price: Some women cook up mouth watering soul food dishes in the kitchen. Lisa Price, founder of Carol’s Daughter, used her kitchen to create some of the country’s top selling beauty products. Encouraged by her mother to leave her writing assistant job and start her own business, she took $100 from money she earned selling her beauty products at flea markets, rolled up her sleeves and went to work.
Lisa opened her first Carol’s Daughter store in 1999. Today her beauty products are sold worldwide in stores like Macy’s and on the Home Shopping Network. Carol’s Daughter products are also used and supported by celebrities like Jay-Z, Solange, Halle Berry, Jada Pinkett Smith and Mary J. Blige.
MN: Was it your initial plan to spend your entire career in television, since you used to work as a member of a television production team? If not, what did you want to spend your life doing before you launched Carol’s Daughter?
LP: When I landed in television production I did think it was going to be my career forever. I LOVED it. However, I did have a concern. There are very long hours in that field and all of the people I met who had children were either men whose wives stayed home or women who made four times my salary who had devoted nannies. I wasn’t sure what I would do when the time came for me to have a child. As things turned out, I did not need to worry about that. I quit just before my first child was born and haven’t worked for someone else since.
MN: When did you launch Carol’s Daughter and what specific types of beauty products does the company provide clients?
LP: In the early 1990’s, I started selling hair and body care products at local flea markets and craft fairs. I opened the first Carol’s Daughter store in 1999. Carol’s Daughter is a complete line of hair, skin and body products made with love and natural ingredients.
MN: Businesses cannot succeed without capital. What resources did you use to finance your business and how much did you initially invest in Carol’s Daughter?
LP: My initial investment, back in 1993 was $100 for my first flea market. From 1993 to 2001, I grew my business organically, investing back into my business as I made money. I also used credit cards to finance different projects. In 2001, I took out my first bank loan to finance renovation on a production facility.
MN: Describe the early years you spent creating your own beauty products out of your home, selling them at church flea markets before you started to yield a sizable profit? What were those early years like and what did you learn during those years that you continue to benefit from today?
LP: It would take a lot for me to describe the early years in full detail, but in a nutshell, it was glorious. I did not feel that way back then because there was so much work to be done and so many mistakes made and lessons learned. But, now, I appreciate the beauty of that process. That wonderful discovery of learning your business and watching it grow and being able to make mistakes that don’t have overly huge consequences . . . I tell people to enjoy the youth of your business. It is a lot like being a parent. You love that your children grow up and become independent and smart, but you miss when they were babies and toddlers. You miss the magic and the innocence.
MN: What was the biggest challenge you faced as a business owner? How did you overcome this challenge?
LP: My biggest challenge has always been myself and my own insecurities. I learned about four years ago, that I have to turn the mirror on myself first and make sure that I am doing everything in my power to attract the right energy to myself and that I am doing everything to keep myself strong and thinking clearly. I am my own biggest ally, but I can also be my own worst enemy.
MN: When did you realize that you had a viable business and what did you do to celebrate this milestone?
LP: There have been several little moments of realization for me. One was when a guest traveled to my home in Bedford-Stuyvesant to purchase products to deliver to his daughter in South Africa. Another was the first time a half-page article was written about me and my business. Then there was the opening day of my first store that had 75 people waiting in line an hour before opening. Honestly, to celebrate I thanked God for my blessings and I went back to work. I celebrated in having the work to do.
MN: You appeared on The Oprah Winfrey Show in 2002. In what specific ways did that one television appearance change your life and the future of your business?
LP: Most people think that when you go on Oprah, your business changes overnight because you get tens of thousands of orders. Other people think money transfers into your bank account just because she shakes your hand. The latter is definitely not true and the first is only true for some. For me, my business experienced a lift, but it was one that we could handle and it was one that built throughout the year. My biggest blessing from appearing on Oprah was the glory of fulfilling a dream and the freedom to dream bigger.
By Gerrie Summers
In 2009 I attended a press breakfast for Carol’s Daughter. The company founded by Lisa Price had teamed up with Disney to launch a limited edition children’s bath and hair collection in conjunction with release of “The Princess & The Frog,” an animated movie featuring Disney’s first African-American princess.
I noticed that a number of Latina beauty editors were in attendance. A Latina attendant, who was working with Lisa Price on this project, addressed the editors and beauty writers, speaking about her involvement and the special hair care needs of bi-racial children. So I wasn’t surprised when two years later Carol’s Daughter launched the Beauty of Diversity campaign.
The campaign was inspired by the U.S. Census Bureau’s findings that more than 9 million citizens checked “other” or multiple boxes when identifying their race. Price decided to reach out to this untapped multiracial market for a new hair care line called the Monoi Repairing Collection. This is not an unusual strategy for a company seeking expansion and growth.
The resulting “polyethnic” campaign features three celebrity spokeswomen based upon their diverse ethnic backgrounds–singer Cassie (African American and Filipina) actress Selita Ebanks (Jamaican, Irish, Indian and African American) and singer Solange Knowles (African and French Creole).
About This Episode
Meet Lisa Price, entrepreneur and successful businesswoman. Price serves as Founder and President of Carol’s Daughter, a natural beauty and hair care company she started over ten years ago. Her creative vision, direction and untiring commitment to producing quality products has allowed her to turn her once small home-based business into a multi-million dollar a year company.
With innovative ideas in beauty and hair care, her company has seen great success through initiatives such as a partnership deal with Sephora, and high-profile celebrity endorsements and campaigns featuring Mary J. Blige, Jade Pinkett Smith and Cassie to name a few. A trailblazer who’s revolutionized the beauty industry, Price tells us how she continues to expand the brand of Carol’s Daughter. Find out why she’s the boss.
Want More She’s The Boss? Check out these other episodes:
- Episode 1: Ericka Dotson
- Episode 2: Michelle James
- Episode 3: Meme Omogbai
- Episode 4: Monif Clarke
- Episode 5: Karine Mehu
- Episode 6: Nikima Frenche
- Episode 7: Teneshia Jackson Warner
- Episode 8: Robin Wilson
(USA Today) — As a child, Lisa Price loved fragrances. She found a way to create her own, blending different perfume oils. Over the years Price created oils and creams in her home as a hobby. In 1993 her mother, Carol, suggested she sell her body creams at a church flea market. They nearly sold out. ”I invested about $100 in that flea market, and I made my money back and then some,” she says. And that’s how Carol’s Daughter was born. Price spent that summer at craft fairs, street festivals and flea markets selling her handmade concoctions. As more people bought her products, she knew she could turn her passion into profit. ”I knew pretty early on that people loved my product and wanted it,” Price says. “As long as I could manage where I sold it and how I sold it, I could manage my costs and I could make money doing it.”
Ordinary people do extraordinary things everyday. But usually, heroes in the black community don’t always receive the widespread recognition they deserve. So we decided to look back over the past decade of the new millennium and acknowledge some African Americans, who may not be as popular by name as others, who have influenced, shaped and re-invented our hopes and standards across the board.
Lisa Price has discovered just how sweet success can be. Since the late 90s, her homemade products have attracted a substantial clientele that includes big names in media and entertainment such as Jada Pinkett-Smith, Erykah Badu, Mary J. Blige and Oprah. She’s been focused on creating an empire out of her signature line, Carol’s Daughter, a strategy that has inked a deal to sell her products in Sephora and Macy’s stores, and led to the opening of a second store in 2005 in Harlem (her first store opened in Brooklyn in 1999). A few years ago, she accomplished a feat that is rare for a homegrown business by an African-American entrepreneur—her company opened two mall stores, one in Roosevelt Field in Garden City, N.Y. and another at Newport Center in Jersey City.
Tags:aaron mcgruder, barack obama, california, carols daughter, Colin Powell, condolezza rice, Cory Booker, geoffrey canada, green economy, green for all, green jobs, Grey's Anatomy, Harlem, harlem children's zone, Kamala Harris, Lisa Price, New Jersey, newark mayor, Phaedra Ellis-Lamkins, Shonda Rhimes, the boondocks
Lisa Price needs no introduction. Her beauty products company Carol’s Daughter has generated numerous headlines over the years since its inception in the early 90s. Price, who named the company after her mother, started making her products from her home while working as a writer’s assistant in the television industry. She sold her homemade concoctions at flea markets initially, then expanded to the mail order business. By 1999, the company had opened its first retail store in Brooklyn. We asked Price about how she managed to turn her passion for hair and skin products into a full fledged and successful business and what she learned in the process.
by R. Asmerom
It’s no secret: the black hair care industry is big business. Very big business. According to marketing research company Mintel, sales of black hair care products in 2008 exceeded $165 million. Although a third of those sales went to corporate conglomerates like L’Oreal and Alberto Culver, who own many ethnic product lines from Soft-Sheen Carson to Mizani, there are still many independent African-American players in the hair product game. From old businesses like S-Curl manufacturer Luster Inc. to new product lines like Kimble Hair Care Systems, black entrepreneurs are thriving. Here, we included a list of 10 independently, black owned businesses that continue to fuel the ever-evolving market for black hair care products.
Miko and Titi Branch – Miss Jessie’s Original
Behind Miss Jessie’s hair products are founders Miko and Titi Branch. The sisters launched their company out of a Brooklyn brownstone and it’s been uphill ever since. Their unique blends of puddings and cremes are primarily targeted to those gals looking to enhance their curls and waves. These type of products were barely present on the market. The sisters realized this market opportunity by drawing from their challenges with their own hair and from their experiences with “hair recipes” learned from their paternal grandmother, Miss Jessie. The duo has wracked up many accolades for their savvy entrepreneurship and hair treatments. The sisters have also opened up a salon in New York city to cater to their curly haired fans.
Tags:Black Earth Products, black hair, Black hair entrepreneurs, black haircare, carols daughter, Deshawn Bullard, Dudley's, Dudley's Beauty, Fred Luster, jane carter, Jane Carter Solutions, Kim Ehteredge and Wendi Levy, Kimberly Kimble, Kimble Hair Care Systems, Lisa Price, Luster Products, Miko and Titi Branch, miss jessie's, mixed chicks, nappy hair, Nouritress, Smooth shine, Taliah Waajid, Tashni Ann-DuBroy, tea and honey blends, Tiffani Baily Lash, Ursula Dudley
- China Okasi, TAP
Whether you’re a budding entrepreneur, or a veteran business mogul, it’s easy to forget the virtues of patience and endurance that are required for business growth. Here are five business models that sprung from modest beginnings to national, and, in some cases, global success.
Founder: Warren Brown
How He Grew From Little-Known to “World-Famous:”
(Source: CakeLove) In 2000, Warren Brown left his career as a lawyer litigating health care fraud on behalf of the federal government to pursue a dream and start a business. Sensing that people wanted better cake, he founded CakeLove and opened for business in 2002. With a lot of hard work and positive word-of-mouth advertising, Brown has grown his business from a moonlighting project into seven thriving bakeries.
4) CAROL’S DAUGHTER
Founder: Lisa Price
How She Grew From Little-Known to “World-Famous:”
(Source: Carol’s Daughter) In the early 1990’s, Brooklyn native Lisa Price (a.k.a. Carol’s daughter) began experimenting with fragrance, essential oils and natural moisturizers to make gifts for her family and friends. Soon after she packaged her home-spun creations, word spread like wildfire and the demand for her unparalleled hair and body care products led to a highly successful mail-order and web-based business. Within a few years, Carol’s Daughter counted celebrities like Jada Pinkett Smith, Mary J. Blige, Erykah Badu, Brad Pitt and Chaka Khan as loyal fans, or as she refers to them, “friends of the family.”
3) MISS JESSIE’S
Founders: Titi & Miko Branch
How They Grew From Little-Known to “World-Famous: “
(Source: MissJessies.com) In 1997, sisters Titi and Miko Branch, opened Miss Jessie’s Salon to respond to the demand for expertise in natural hair and naturally curly hair. Their experience with curls started over 20 years ago. Born to a Japanese mother and African-American father Titi and Miko had a head full of hair that was multi textured. “Back then our parents were attending school so this left little time to care for our hair” lamented Titi…
With the introduction of Curly Pudding, Curly Buttercreme™, Curly Meringue®, Baby Buttercreme™, Unscented Curly Pudding™and now Rapid Recovery Treatment®, Miss Jessie’s products soon garnered a cult following and continues to be a market innovator in the natural hair and naturally curly hair segment.
How She Grew From Little-Known to “World-Famous:”
(Source: Sylvia’s) In 1944, Sylvia married Herbert and started her journey towards a brighter future. Harlem called, and Sylvia answered, as she became a waitress at Johnson’s luncheonette. In 1962, after several years of dedicated service to her employer, Mr. Johnson recognized Sylvia’s entrepreneurial spirit and sold her the luncheonette. Julia Pressley, Sylvia’s mother, whom was a farmer and mid-wife, mortgaged her farm to loan her the money for the purchase.
The than small luncheonette consisted of a counter and a few booths, has now flourished into a family owned enterprise which consist of: Sylvia’s Restaurant in Harlem, Sylvia’s Also, a full-service catering hall, Sylvia’s Catering Corp., a nation-wide line of Sylvia’s Food Products, two deliciously amazing cookbooks, and ATOC, Inc., a real estate firm.
How They Grew From Little-Known to “World-Famous:”
(Source: Restaurant.org) The story of Ben’s Chili Bowl’s began with Ben Ali and Virginia Rollins. Ali came from Trinidad at age 18 and attended five universities in nine years. A fall down an elevator shaft broke his back and ended his dream of being a dentist. He tried several jobs until he found his calling at Ann’s Hot Dogs.
His fiancée, Virginia Rollins, grew up on a 150-acre Virginia farm. She was a bank teller on what was then Washington’s “Black Broadway” when she met Ali. A week before the couple married, they opened Ben’s Chili Bowl in what had been a pool hall. Today, two of their three sons operate the restaurant and a bar, “Ben’s Next Door,” which opened last fall.
What began 50 years ago as an informal eatery in segregated Washington, D.C., today attracts visitors from around the world. It survived economic blight from race riots, drug wars and construction of a nearby subway station. Throughout good times and tough times, Ben’s Chili Bowl attracted customers from all walks of life: rich and poor, judge and junkie – and just days before his inauguration, President Barack Obama.