The premise of CBS’s Undercover Boss is to feature CEOs who are willing to take low-level jobs within their company to see how their employees feel about the work environment. By disguising the CEOs in costume and hidden cameras, viewers (and the CEOs) are provided an authentic view of their companies day-to-day operations. In the show’s latest installment, CEO Doug Guller of Bikinis Sports Bar and Grill went undercover to see what the cooks and bikini-clad waitresses go through at his controversial company, which operates as (what he calls) “breastaurants.” Believing that his chain-restaurants are recession-proof because of its $25 million business model — “boobs, food, sports and sex” — Guller was surprised to meet employees who did not share the same enthusiasm for his money-making brand.
During the episode Guller fired an employee, Rachel, who decided to wear a t-shirt instead of bikini top on camera. While he was undercover at her restaurant location, Rachel confided to Guller she was looking for other jobs since she was laid off as an accountant executive at a previous company. Despite firing her at the end of the show, Guller promised he would help find her a job she would be much interested in. Besides being condescending towards Rachel, Guller offered another employee a breast augmentation if she worked harder in the next six months.
Because of Guller’s crass and sexist behavior on the show, Twitter followers were shocked CBS allowed the episode to air:
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Aside the social media outrage, a petition has been launched for CBS to apologize to its viewers for allowing the episode to air:
On the Episode of UnderCover Boss that showcased the sports bar “Bikinis” CBS also showcased an incredibley [sic] sexist owner in a fairly positive light. David Guller, the CEO, first promotes one girl and offers her a boob job. He then fires one girl on air for wearing a shirt instead of a bikini top and for saying she wanted to be something more one day. He even has security cameras in the womens [sic] dressing rooms. CBS is a fairly family oriented channel and showcasing this behavior is not okay. CBS needs to apologize.
Currently the petition has 106 signatures and CBS has not released an apology to their viewers for airing Guller’s episode of Undercover Boss. Watch the entire episode here and let us know where you stand in this outrageous episode.
H/T Jezebel
