(Entrepreneurs) — The term “prosumer” isn’t new. Marketers coined it years ago to refer to what they called a “professional consumer” — people who purchase products and services for professional purposes. But in today’s world of the social web, it has now come to mean “product and brand advocate.” The change reflects an important shift in the […]
(MinOnline.com) — There seems to be a war of words and some actions going on in the ad world, and the armistice seems to be far off. If you speak to the advocates of DSPs (Demand Side Platforms) like Datran, Bluekai, Lookery and Lotame, et. al., they will tell you that the days of buying […]
(CNN.com) — One by one, the office Casanova dated several of his female co-workers at a small technology firm in California. His dating escapades turned public — and problematic — when he chronicled his opinions of the women on Facebook. He called one co-worker “a snore” before the updates spiraled into explicit comments. When his […]
(TheRiseToTheTop.com) — This question comes up all the time in my email, Facebook, Twitter, real life, etc.: “How do I build an audience?” or “How do I get people to read my blog?” or “How do I create a community?” or “David, how do you get your hair like that?” (Answer: gel) Anyway…back to the […]
(AdAge.com) — After logging thousands of hours of my life updating my status, liking posts, becoming a fan of countless brands, and commenting on friends’ walls, I’ve come to the conclusion that we must seek alternatives to our Facebook addiction. I’ll even go so far as to suggest Facebook in its current iteration deserves to […]
(TechCrunch) — Groupon takes the old Entertainment Coupon Books that your mom used to buy and brings it to the social web. Groupon sells a “Deal of the Day” in each of it’s now 52 supported cities offering significant savings for local restaurants, service providers, activities and memberships, and takes a commission. The trick is […]