(Ad Age) — When marketers use terms like brand “personality,” “character” and “manner,” they’re more accurate than they know. New research into consumer brand purchase and loyalty behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge and behave toward one another. In short, people […]
(Absorb The Web) — With no real industry regulation around or even on the horizon, search engine optimization has really taken on a lot of different definitions over the final ten years. Is social media a part of it? Is it not? What should be included in Search Engine Optimization and what shouldn’t? The reality is the Google and other search engines favor […]
(Fast Company) — Businesses too often do “what’s worked.” That’s a good practice, as long as it continues to work. Unfortunately, companies often recognize much too late that “what we’ve always done” isn’t working as it had in the past. This is generally accompanied by that “strong resistance to change” phenomena seen in larger corporations or […]
(Personal Branding 101) — June is here – time to celebrate the 10 best personal branding articles written in May 2010. All of these phenomenal articles will fuel your personal brand in some way. Yet, very few of them reference “personal branding” a single time. Why do I include them? Because personal branding is about […]
(Media Post) — Can you imagine witnessing the evolution of the universe from its earliest beginning? Imagine small, unrelated bits resolving slowly to form recognizable patterns. Like the hot, dense state that characterized the Big Bang, the evolution of online branding has been fueled by its own explosion of transformational technology (and yes, “black hole” […]
(Work Bloom) — One very valuable piece of advice that can help you excel at work, is to document and record the best pieces of your work history. YOU need to track your successes. Keep a folder of your significant accomplishments as well as notes, emails and letters that you have received from fellow staff, […]