(Online Journalism Review) — If you’re going to take on Groupon, you’re going to need to find a way to get more consumers in your market taking up your offers than are taking up Groupon’s. As any start-up online publisher knows, the most cost-effective way to spread the word about anything online is to get […]
(Businessweek) — Karen E. Klein: What do you see U.S. companies doing in terms of marketing to African American, Hispanic, Asian American, and Native American consumers? Ricardo De La Blanca Brigati: You would think that aggressively targeting these changing American consumers would be priority one for business. But unfortunately many make little effort beyond replacing […]
(New York Times) — MIKE LESTER, chief executive of a transportation software company on the outskirts of Minneapolis, mingles with the best in his industry — virtually, that is. Like many businesses across the country, his small company has a budget with little room to pay the $500 to $2,500 cost, depending on the location, […]
(New York Times) — Earlier this year, Leslie Hearne, owner of a company called Cow Wow, approached our agency about doing something really different on a modest budget to promote her liquid compost product made from dairy cow waste. Ms. Hearne calls herself the Grand Poobah and is an enthusiastic believer in the “power of poo” […]
Marketing isn’t a “one-dollar equals one customer” kind of thing.
"What do I do to measure the performance of my marketing campaigns now rather than waiting another three months to collect data?”
Here are three key marketing performance indicators that every small business owner should use to determine whether the marketing activities they’re investing in are paying off.
It costs to market a business but it doesn’t have to cost money ALL of the time.