endorsements
During a conversation with Mariah Carey, Cardi B. shared that she's well aware that brands have paid white artists more than her in endorsement deals even though she made the company more money.
(Huffington Post) — Wal-Mart continues its urban warfare campaign, looking to colonize communities of color by co-opting black opinion-makers. They have done this in Chicago, where the retailer enlisted black Aldermen to embrace their cause, and in New Orleans, where developers actually paid black religious leaders to testify at public hearings about the virtues of […]
In ownership role with the Charlotte Bobcats, Jordan switches into sales mode.
Never before has hip-hop launched a career of this caliber and breadth.